Get started by looking at the one thing that everyone wants to see, how their names have done and might do in the future. This would be a great low inference entry into trends. Then try some of the names and trends suggested in the article and bring up correlation and causation. For example, they mention that popularity in the name Adele correlates to her popularity as a singer. Ask the class if they accept the implication that this also a causal relationship. Then have fun debating the merits of why this may or may not be the case.
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